Is business blog writing worth it? Companies that blog see an increase in website traffic of up to 434%, and that’s only ONE reason why business writing is so important.
People ask me all the time if business blog writing is hard. It depends whether you know the shortcuts and have good cheat sheets and templates. When you do, creating excellent SEO-optimized blog content for your website can be easier than you think.
Why Is Business Writing So Important?
Blog posts are a valuable addition to a small business website for a number of reasons. Here are a few:
- Blogs help to establish you as an expert in your field. By regularly sharing valuable insights and information on your blog, you can demonstrate your knowledge and expertise to potential clients.
- Blogs help to drive traffic to your website. When you publish a new blog post, you can share it on social media and other platforms, which can help to attract new visitors to your site.
- Blog articles help to improve your search engine rankings. When you publish quality content on your blog, it can help to improve your search engine rankings and make it more likely that people will find your website when they search for related terms.
- Blogging can help to build trust with your audience. By regularly publishing valuable content on your blog, you can establish yourself as a trusted resource and build credibility with your audience.
Check Out These Stats On How Articles On Your Website Improve Your Business Results:
According to a study by Hubspot, companies that publish blog posts on a regular basis see an increase in traffic to their website of up to 55% over those that do not have a blog. In addition, companies that have a blog are 13 times more likely to see a positive return on investment from their inbound marketing efforts.
Blogs can lead to an increase in leads. Also according to Hubspot, companies that have a blog receive 97% more leads than those that do not.
Blogging can help to improve customer loyalty. A study by Social Media Today found that businesses that blog regularly have a 13% higher rate of customer loyalty compared to those that do not.
Blogging can lead to more website traffic. A study by Content Marketing Institute found that companies that blog see an increase in website traffic of up to 434% compared to those that do not.
Blogs can help to improve search engine rankings. A study by Hubspot found that websites with a blog receive 434% more indexed pages, which can lead to an increase in search engine rankings and visibility.
Blogs can help to increase sales. According to a study by Hubspot, businesses that blog see an increase in sales of up to 67% compared to those that do not.
Is Business Writing Hard?
Maybe. Maybe not. It all depends on whether you know the right techniques to make it go quickly. In the Entrepreneur’s Edge Smart Start Program, we have templates and lessons that help with targeting your audience, knowing what exactly to write for them, how to get an outline for your article in less than 10 seconds, and how to write your blog post truly painlessly.
Of course, you can also hire someone to write your blog posts. As long as they know how to SEO-optimize your content, it will be an excellent investment. I’d say you’d do better joining the Entrepreneur’s Edge Smart Start to learn how to do it yourself, though. You don’t have to be a great writer, you just have to understand what your potential client cares about.
Where To Get Ideas On What To Write Articles About
There are many places to get ideas for a small business blog. Here are a few:
- Personal experiences: One great source of ideas is your own personal experiences in your business. What challenges have you faced and how did you overcome them? What strategies have you found to be particularly effective in serving customers in your business? Sharing your own experiences can be a great way to connect with your audience and provide valuable insights.
- Industry trends and news: Keeping up with industry trends and news is a good way to stay current and relevant. Look for trends and news related to your business, as well as related fields.
- Client stories: Another great source of ideas is your clients. Ask your clients for permission to share their stories, and consider writing about their challenges and how you helped them overcome them.
- Questions from your audience: Pay attention to the questions that your audience is asking, either through social media, email, or in person. These questions can provide valuable insights into the topics and issues that your audience is interested in, and can be a great source of ideas for blog posts. https://answerthepublic.com is a good resource for the questions your potential clients are interested in.
- Collaboration: Consider reaching out to other experts in related fields and asking them to guest blog or collaborate on a post. This can bring a new perspective to your blog and can also help you build relationships within your community.
One of the most powerful techniques we teach in the Entrepreneur’s Edge Smart Start Program is how to write and structure an article on your website that works for your three most important audiences:
- Current clients
- Prospective clients
- Search engines
A Case Study Example Of Business Writing Profits
If you can write articles in this way consistently the results can be extraordinary. For example, I’ve personally helped a medical practice build revenues from $8000 per month to far surpass his goal of $20,000.
How? I fixed his branding and his website, but after that the biggest driver of new clientele was his articles. I ghostwrote a SEO-optimized article every week and he started to rank on the first page of Google search within two months. Bookings were increasing – of course, because 98% of traffic to your website comes from Google Search. By the end of the year his goal of $20,000 per month had been beaten, TWICE. He was now seeing revenues of $40,000 per month, more than quadruple what he’d struggled with initially.
These increased revenues provided the budget to do more marketing outreach, including:
- Social media
- Lead magnet ebooks
- Email campaigns
- Press releases
- Video production
- Print ads
- TV campaign
All of this content used the brand colors and logo, which helped this doctor become the preeminent authority for his niche in his region.
After five years, his consistent monthly revenues had increased by more than 800%. This led to a seven figure offer for the sale of the practice…
How would you feel if your small business could be built to bring in $60,000-80,000 per month and a million-dollar offer within five years?